Drug testing

An All Too Familar Pain

Lost & Found for the 21st Century

In today's hectic world more and more people are turning to those handy gadgets and mobile products that can be taken with them anywhere they go. The more things consumers own, the more they're prone to lose them. This in mind we actually went out and tested a new service on the UK market from Want it Bak. Lets see what Londoners are really made of.

We left a Palm m130 PDA on the Jubilee Line of the London Underground, a Sony Ericcson Mobile on the number 15 bus route, a Blackberry "email on the move" gizmo down in a local pub in South West London and a rucksack sitting in Starbucks Chancery Lane area. Lastly we left a digital camera sitting out in the open in Hyde park. Not the easiest thing leaving items lying about in this highly security conscious world we live in these days.

Here in the 21st century our lives have become more and more reliant on mobile items. As we go through our days, keeping a mental log of everything we have and where we have it becomes more and more difficult. It is inevitable that some things get lost. In fact as stated in a recent research "Around 62,000 mobile phones were left in London taxis during the last six months. That's an average three phones per taxi, according to a survey of licensed London cabbies by the Taxi Newspaper and Pointsec Mobile Technologies. Absent minded and drunken travellers also forgot 4,000 laptops and 5,000 PDA's when exiting cabs".

So what can we do to have give us some reassurance that we have at least a chance of getting our valuable or even sentimental items back.

In steps lost and found for the 21st century in the form of Want it Bak. The service is based around the belief that most people are actually honest and will do the right thing if a method is offered to them. This feel good factor is enhanced by the added incentive of a reward for doing the right thing.

Anything you can imagine, mobile phones, keys, cameras, PDA's, laptops, binoculars, backpacks, passports, briefcases, wallets and purses, golf clubs, power tools, textbooks, credit cards, cheque books... you get the picture, it can all be protected using their simple system.

How does Want it Bak work? Simple. You purchase a range of security tags each with their own unique id number. You register them with Want it Bak and that's it. If you ever lose the item and someone finds it they contact Want it Bak directly using their website or their 0800 number and they arrange a courier to pick it up and return it to the owner for a small admin charge.

One of the best things about this service is the confidential nature of it. The "Finder" never knows who the owner is and vice versa. Reassuring for owners of expensive items, they can now safely retrieve their possessions.

"It's a great incentive for people to do the right thing", says Chris Cameron from Want it Bak, "Our research shows that most people are actually honest and the biggest barrier they have to returning items is the hassle of finding out who it belongs to, arranging delivery or pick up, getting the time to drop the item off at the local police station. Now they don't have to do anything except ring us or visit our website, and they get a Reward for their troubles".

The "Finders" themselves are offered a basic reward of ?10 gift pack of Want it Bak Labels. Additionally the finders may also receive gift vouchers, shop discounts, trial packs and much more. Customers may also offer an optional CASH reward to Finders as a thank you to the person for taking the time to contact Want it Bak.

Want it Bak organises Couriers to pick up and delivery directly to you your lost item. As a customer of Want it Bak you are only charged if an item is lost. No ongoing monthly subscriptions or fees. Just a basic Administration charge when an item is found of ?25 which includes next day courier delivery UK wide. A small price to pay for the return of your personal items.

"This service is invaluable" say Russell Lewis of Chelsea, an actual benefactor having signed up from the start. "A few weeks back while travelling home in a Black Cab I left my portfolio containing vital customer information and demonstration CD-ROMs. It would of taken me weeks, if ever at all, to redo everything. Before the end of the day Want it Bak had taken a call and I had arranged for it to be sent straight back to me. This is an amazing service, it was all so easy."

So how did we go with our test? Well Want it Bak claim an 80% return rate, which works out to about 5 out of 6 items. It seems Londoners are more honest that we thought. The camera was found by someone in Hyde Park and within the hour Want it Bak had taken the call and arranged return. When originally registering this item we had offered ?50 cash reward to the finder.

The "finder" Sam, an office worker was very impressed "I was out walking at lunch time and came across the camera just sitting there. Having personally lost my camera while holidaying in Greece earlier in the year I knew how annoyed the owner would be. The Want it Bak labels were visible enough and probably prompted me more to the right thing than if they hadn't been there. The whole process only took me a couple of minutes when I got back to the office. Want it Bak arranged a time for the courier to come and they picked it up from me at work. Few days later my reward and ?50 cheque turned up in the mail. Fantastic."

The PDA & Blackberry were also found by good Samaritans and returned. In fact the only thing still outstanding was the rucksack left in a Starbucks, strangely enough the least expensive of the 5 items. No doubt the cause of a police call out during these troubled times. The mobile phone turned up a couple of days later. No bad 4 out 5. Well done London.

Like most things these days there are no guarantees of course, but just the knowledge that for a small price you can have an additional type of insurance that works when you need it to.

www.wantitbak.com for more information.

In The News:

Beachgoers in Bonita Spring, Florida were treated to a strange sight last week: an alligator going for a swim.
A remarkable map created in space over 50 years ago could lead a modern-day explorer to the sites of treasure-laden shipwrecks in the Bahamas.
Scientists studying bones unearthed from an ancient tomb in China’s Shaanxi Province have discovered the remains of a new but totally extinct species of ape.
Mars may be known as the Red Planet, but it's a "blue dune" image NASA has released that's got everyone talking.
Experts in Italy say they have found the earliest surviving work by Leonardo da Vinci.
Microsoft founder Bill Gates is pouring £3million ($4 million) into a project to create killer mosquitoes that destroy each other through sex.
Bedrock under Antarctica is rising more swiftly than ever recorded — about 1.6 inches (41 millimeters) upward per year. And thinning ice in Antarctica may be responsible.
A new study validates Einstein's theory of general relativity in a distant galaxy for the first time.
On Mars, the sky is dust.
A small moon rock gifted to Cambodia by the United States amid the Vietnam War has resurfaced after being all but lost to time and strife.

HTML Explained: Part 2

Get started creating web pages using text files and HTML... Read More

Smart Apple iPod Tips and Techniques

Are you thinking of buying an Apple iPod? Or have... Read More

Why Build Your Own Gaming Computer?

The best way to get the gaming computer that you... Read More

How To Safeguard Your Computer?

The following practice, if done regularly, may help you to... Read More

Freezing - Time To Warm Up Your PC

Freezing is also known as crashing or hanging. It's frustrating.... Read More

Font Organizers Review, Part I

Do you know how many fonts are currently installed on... Read More

Why Get a Microsoft MCSE Certification?

In the years of the dot com boom and bust,... Read More

Top 9 Ways To Speed Up Your Surfing & Computing

It seems like fast never quite rates fast enough.No matter... Read More

Gain Control Over Your Screensavers With These Simple Steps

We all enjoy our favorite screensavers but in the same... Read More

Favorite Things To Do With Home Technology

Save money. Save 10-15% on utility bills per month. Work... Read More

Cisco Certification: A Survival Guide To The Cisco Cable Jungle

One of the most confusing parts of beginning your Cisco... Read More

Tips for Buying a PC

Buying Your PCBuying a PC that's right for you and... Read More

Help, I Need a New HDTV! (Part 4 of 5)

Feeling overwhelmed in selecting a new TV? With all the... Read More

5 Simple Ways To Increase Your Computer Speed & Help Your Computer Run More Efficiently!

If you're a computer expert, you'll probably already know about... Read More

Cisco Certification: Building Your Home Lab, Part II

In the first part of this home lab tutorial, CCNA... Read More

DVD The Ultimate Consumer Digital Media

Digital Video Disc or as it is sometimes referred to... Read More

Flow Text Around a Graphic in Microsoft Word

Flow Text Around a GraphicQuestion: I have inserted a photo... Read More

4 Easy Ways to Speed Up A Sluggish PC

Computers are supposed to speed up our productivity?to help us... Read More

4 Computer Money-saving Tips

Tip #1 -- Rebates: A rebate is not always a... Read More

Maintain Your Computer ? Keep Your Business Running

Maintaining your computer is extremely important ? especially if you... Read More

Review of Rio MP3 Players

Below you will find some useful information and comments about... Read More

What are the Main Components of Any Computer, and Which are the Most Critical to Its Performance?

Computers are everywhere, and vary in specification, brands, sizes, shaped,... Read More

The Advantages of Portable MP3 Players

With their solid-state technology, compact size, and abundant memory, portable... Read More

Enhanced Web Browsing With Toolbars

As the Web grows more crowded and just plain "noisy"... Read More

SmartCar Memory Stick for LapTop Transfer Data

With the new technology used to transfer information to from... Read More

led parking garage fixtures residential street lights Pete's produce ..